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Bulldog BOLD

Written by Gin Foundry

Bulldog London Dry Gin has released a higher abv expression called Bulldog Bold. To differentiate it to Bulldog Gin, they’ve also redesigned the bottle to have broader shoulders and a matte charcoal grey and purple finish.

Bulldog Bold will be restricted in quantities and released in New York and London at an RRP of £42.

Bottled at 47% abv and in the 1 litre format, Bulldog Bold has been distilled four times from 100% British grain and has 12 different botanicals. These include Dragon Eye, White Poppy, Liquorice and of course Juniper.

Anshuman Vohra, CEO of Bulldog Gin, said: “Bold represents the next stage in our hand-crafted premium gin. Given the very successful test marketing in Scandinavia, we have decided to go on limited release in cocktail hotbeds NYC and London.

“What I envisioned – and I’m pleased to say that we’ve accomplished – is a gin with great character and a rich flavour that is enhanced as the additional proof allows our proprietary blend of botanicals to be more pronounced.”

In addition to this launch, Bulldog have a new brand “champion” named Tom Finnon who will serve as brand ambassador at trade shows and training sessions.

The brand was also recently listed as a “Cool Brand” by the Centre for Brand Analysts, among the likes of Apple, Aston Martin and Mercedes-Benz.

For more information about Bulldog Bold or Bulldog Gin have a browse through their website: www.bulldoggin.com