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Junipalooza London Trade Day

Junipalooza, gin festival
Written by Gin Foundry

By now you should know the score with Junipalooza: Dozens and dozens of distillers gathered in one room, sharing their wares, serves and stories with the country’s most eager Gin geeks. It’s a weekend of learning, of exploring and of finding new favourites.

Of course the biggest lovers of Gin are those that work behind bars and in shops, creating the amazing serves that truly champion the spirit, and helping others to find the perfect gin for them. We want the Trade to be able to get into the show too - to meet the makers and try their way through a whole catalogue of spirits, so we’re bolting on an extra day just for them.

We are extending the weekend to include a Trade day on Monday 8th June, so that the best of the UK industry can meet over 70 distillers and their teams, as well as gain valuable insight into the category and where it’s headed. In what will become a contracting market in years to come - knowing what to curate, what to cut and what to keep will be of the highest importance for Trade seeking to offer drinkers the best possible selection in a way that’s also best suited to your turnover needs.

With open sampling, talks, seminars and data packages aimed at helping understand and improve gin shelves in the on and off trade, Junipalooza’s Trade only day will be a unique chance to gain valuable insight into this ever changing category.

We are partnering with Enotria & Coe, the UK’s leading premium wine and spirits distributor, to bring this day to life. Their customers include independent on-trade (restaurants, gastro pubs, bars, etc), and specialist off-trade retailers, as well as many major pub and restaurant chains and all the major supermarkets and wine shops. We are thrilled to see them bring their expertise to the show -  we’ve no doubt it’s going to be an industry leading session about the category.

Why is there a Junipalooza Trade day?

We’ve worked tirelessly to ensure that Junipalooza is Europe’s greatest Gin festival, building a year-round relationship with attendees as we strive to improve with every passing year. We want to continue our work on behalf of brands and provide the best possible platform to connect them directly to customers (and vice versa). We want all attendees and exhibitors to be able to communicate in the way that’s ideally suited for them to learn and discover more.

We have always welcomed trade to Junipalooza, but given that the weekend is their busiest time, it seemed only right to add a dedicated session just for industry professionals on a weekday.  We are thrilled to be able to provide proactive trade connection at a time that gives buyers and serious bartenders the possibility to really delve deep into the spirits on offer.

What’s happening during the day?

If you are a working drinks professional looking to learn more about Gin, this will be the place for you…

Come and meet 70 distillers, along with their trade teams and ambassadors. They are eager to talk (and taste) through their gins, with over 300 variants available.

We will be unveiling a huge, all-encompassing and never before seen Gin Category Report, free to take home for anyone attending. It will include a wide-reaching data package, with insight about the gin category, consumer habits and preferences - all cut into easily digestible formats.

There will also be seminar and panel discussions throughout the day delivered by industry leaders and specifically designed to empower those in the on and off-trade. With five carefully selected topics, we will cover everything needed to help you maximise your gin ranges and stay ahead of shifting trends.

How do I get involved?

The Junipalooza Trade day is limited to drinks professionals only.

Registration is also open to recognised drinks journalists/Gin bloggers, as well as selected members of the drinks-trade. All applicants will be screened. Please use a relevant business email address, as if there isn’t sufficient evidence that you are professionally involved with the drinks industry, unfortunately your ticket application will be declined.